ONE delivers new level of shipping service with innovative technologies

 
 

Project Overview

ONE (Ocean Network Express) combines the container vessel fleets and ocean freight businesses of the top three Japanese carriers, NYK, MOL and K-Line. In 2016, the firms agreed to join forces in order to gain scale in an increasingly competitive market, and they have invested $3 billion in the joint venture.

Planned to begin its operation across six continents in April 2018, ONE identified the need to launch a brand new corporate website before then, as well as be able to rollout and manage 30 new local websites, one for each of their subsidiaries. The corporate website would work as a content hub which gives ONE a centralized control over the local websites' content.

The Challenge

Launch a brand new global corporate website, as well as be able to rollout and manage 30 new local websites in a tight schedule.

The Goal

To ensure the timely and successful launch of the new platform, ONE decided to adopt a framework with out-of-the-box features that are easy to customize and require short development time. With the global rollout in mind, reusability was another key requirement for the project. Meeting all the core project requirements, Drupal was identified as the ideal content management system for the platform.

ONE selected CI&T due to the company’s deep experience working with global companies using Drupal and leading large enterprise-wide Lean/Agile projects inside Fortune 100 firms.  At the inception phase, CI&T identified the following 3 key milestones for the project:

  • Build the global website
  • Local rollouts
  • Add and localize web content

How CI&T Executed

During the first sprint, CI&T conducted an intense discovery phase with ONE’s governance team, gathering the major business and technical requirements, their goals, and how the selected platform should play an important role in the project execution, performance and time to market. Important to mention that ONE and CI&T’s shared Lean & Agile value was indispensable to a successful result.

By relying on its proven Lean Digital process, CI&T was able to finish the UX/UI design, platform development and testing in less than 5 months. CI&T's extensive knowledge of Drupal and Acquia Cloud Site Factory was key to defining and implementing a robust architecture, therefore leveraging the foundation needed for rapid development and value activation.

The Results

The website went live in Feb 2018, making it possible for ONE to accept initial bookings two months ahead of the operation starting date. ONE reported many improvements over the previous solution since the launch of the new platform, which helped them fulfill the major strategic goals set during its inception.

  • Boosted customer experience: streamlined menus, layout and location-based reminder pop-ups give users easy access to the items that add value to ONE’s brand and business.
  • Enhanced functionality: by integrating with eCommerce and CRM tools, the platform offers a wide range of functions including scheduling, booking, bill of lading issuance, shipment tracking and inbound processing.
  • Improved customer engagement: clients can subscribe to ONE services to receive news, shipping schedules, as well as surcharge change notices.
  • Excellent content governance: Drupal-based CMS enables the content team to adjust and update content properly for all the sites as often as needed.

The Solution

ONE identified Drupal as the ideal content management system for the platform and called upon CI&T to provide the solution. By relying on its proven Lean Digital process, CI&T was able to finish the UX/UI design, platform development and testing in less than 5 months.

 

Feedbacks

By the beginning of May 2018, a significant number of ONE’s valued clients are already using the platform for their day to day transactions. With the successful delivery, CI&T has become a recognized digital partner within ONE for executing the most challenging projects.

According to Freddy Fok, ONE Strategy & Innovation Manager:

"It was not easy to manage tough constraints on setting up such platform, with the most challenging integration in history of the shipping industry. CI&T Team did an excellent job in the implementation of global and local sites and they did indeed live up to her name for LEAN AGILE methodology. We will continue to grow further our collaborative activities with CI&T and its digital innovation team "

The Result

The website went live in Feb 2018, making it possible for ONE to accept initial bookings two months ahead of the operation starting date. By the beginning of May 2018, a significant number of ONE’s valued clients are already using the platform for their day to day transactions.

 

About ONE
www.one-line.com

ONE (Ocean Network Express Pte. Ltd.), the merged ocean carrier comprised of NYK, MOL and "K" Line, is a major new global container shipping company that comes to market in 2018, and offers an extensive liner network service portfolio covering over 90 countries internationally. ONE’s key focus is on enhanced service and innovation, supported by a highly professional and experienced organization with a strong financial balance sheet. With a global fleet of over 250 vessels, active participation in all major global trade lanes, deployment of the latest IT systems and an extensive terminal ownership portfolio. ONE positions itself as being “large enough to survive, but still small enough to care”. For more information, please visit ONE's website at www.one-line.com.

 

About CI&T
www.ciandt.com

CI&T, the digital technology agency for the world's biggest companies, is a pioneer in the application of lean methodologies and next-gen tech for the enterprise level organizations, technologies including Magento eCommerce, Drupal CMS, Machine Learning/AI, Advanced Analytics, Cloud and Mobility. For over 20 years, CI&T has been a trusted partner for the most complex global engagements inside companies including Astellas Pharma, Ocean Network Express, Coca-Cola, Google, Johnson & Johnson, AB-InBev, iHeart Media and Motorola. With over 2,500 digital business experts and engineers in Japan, China, USA, Brazil and UK, CI&T is big enough to scale to the needs of Fortune 100 clients, and yet agile enough to achieve the speed to market today's customers demand.